Over the years, the idea of a part time product-person role has come up. A fractional CPO, or something of that ilk. I have friends (and family) doing fractional CTO work, and that’s always seemed sensible to me. I *want* a fractional CPO position to work, because that’s the kind of work I’d love to be looking for.

But I’d never, ever hire a fractional CPO, and I’d recommend that you don’t, either.

I get why you’d want someone in that role. There’s some sort of limited-domain or limited-size product knowledge that you don’t have, and an injection of experience could make a huge difference. Your company is otherwise good, and the person leading the product charge currently can do *most* of the job, they just can’t quite do all of it.

But here’s the problem: The product is the business.

Yeah, you can make similar arguments that the tech stack/process is the business, or marketing is the business, or whatever. But I’m a product guy, so for me, the product is the thing. And it’s not just my bias. I think that your product is so central that the decisions you make around product will bleed out into everything else, and everything else about your company will similarly bleed into your product.

The problem with a fractional CPO is simple: They will never endure the full pain of their decisions.

Product pain comes in many forms. A consultant can be very good at solving short-term pain. But the problem is that many solutions to short-term pain cause long-term pain. And if your consultant isn’t around for the long term, they don’t consider that pain to the degree that they should.

That’s it. That’s the whole problem. But it’s unsolvable. Because no amount of intellectualizing or rationalizing how you’re anticipating that long term pain is the same as knowing that it will one day punch you in the face at the worst possible moment. Even full-time folks often make this mistake. But fractional product people are heavily incentivized *to make this exact mistake*, and because of that, they will – consciously or otherwise.

This is the central bit of your business, and an absolutely critical thing to get right. If you are having product problems, you need *full time*, heavily invested people who can fix those problems. If you can’t afford to hire a full-spectrum product person with the expertise you need, you are failing to hire one of the single most critical roles for your business, and your chances of failure will skyrocket.

I know it seems like a fractional CPO can be that boost of product knowledge you need. It means you don’t have to expand at a time when expansion is scary and expensive. But it is a bad investment. It will always be a bad investment, and the problem is that it will seem good until it catastrophically fails. Please don’t do it. You need a full-time product-focused person with the necessary expertise as a central role in your company.